The Cross Country bumper sticker in Chrigel Maurer's Red Bull X-Alps bus
The Cross Country bumper sticker in Chrigel Maurer's Red Bull X-Alps bus

Cross Country bumper stickers: have you got yours?

9 August, 2013

Chrigel Maurer grabs his Cross Country sticker sheet
Chrigel Maurer grabs his Cross Country sticker sheet

Chrigel Maurer has got his. Have you got yours?

What was Chrigel Maurer and Thomas Theurillat’s secret at the Red Bull X-Alps this year?

Was it seven months of training, a lifetime of flying, a home in Switzerland, a job as a test pilot, being the world’s top pilot or winning twice before?

Or was it the ultimate in rare free gifts? The Cross Country bumper sticker.

Yes, our brand new ‘Warning: Driver may be distracted by little fluffy clouds’ bumper sticker was seen adorning an essential and important equipment box inside the Chrigel Bus during the X-Alps.

Inside Chrigel Maurer's van on the Red Bull X-Alps. The crucial sticker can be seen clearly on the grey equipment box
Inside Chrigel Maurer’s van on the Red Bull X-Alps. The crucial sticker can be seen clearly on the grey equipment box

This little piece of anti-establishment guerrilla marketing was almost certainly possibly helpful in keeping Chrigel’s spirits high on those long X-Alps days in early July.

How Thomas must have been amused every time he opened the van door. Psychology is key in this sport, and the Cross Country bumper stickers could have had a positive effect, some paragliding experts have said.

Fortunately, this is one piece of paragliding gear that is cheap and easy to get. Free with every print issue of Cross Country 148 the sticker sheet has already been sent to thousands of pilots around the world.

Get yours too and fly like a Chrigel – free stickers in every magazine!

Get issue 148 (and your free bumper stickers)


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