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Our readers

An independent survey of Cross Country’s readership reveals:

Unique: Cross Country reaches a unique audience of influential pilots, with very little cross-over readership between Cross Country and any one other magazine.

Loyal: The average reader has been reading Cross Country for three years and eight months, and 89% of pilots think Cross Country is the best magazine in free flying.

Passionate: Our readers are obsessed with flying, and are influential figures. 52% fly at least every week, 20% are instructors or coaches, and 75% fly cross-country or competitions.

High disposable income: They spend on average €1,587 a year on travel, and €1,401 a year on equipment. This represents a total spend in excess of € 50 million a year on flying by Cross Country readers.

Keen on kit: Cross Country readers fly sport gliders, and buy a new wing every 2 to 3 years and a new flying suit, harness, vario or other instrument every 1 or 2 years.

Internet savvy: Most readers are aged 30-45, and use the internet very frequently – with 43% spending an hour a day online.

What our readers say

Get in touch
Please drop Verity a line on advertising@xcmag.com, Skype us on ‘xcmagazine’ or ring on +44 1273 256 090.

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  • Plus exclusive discount vouchers for books and products

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  • Travel Guide with the Feb/March issue each year
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  • Chance to win two new wings in exclusive draws

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  • All the benefits of print and digital!
  • Plus exclusive discount vouchers for books and products
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