An independent survey of Cross Country’s readership reveals:
Unique: Cross Country reaches a unique audience of influential pilots, with very little cross-over readership between Cross Country and any one other magazine.
Loyal: The average reader has been reading Cross Country for three years and eight months, and 89% of pilots think Cross Country is the best magazine in free flying.
Passionate: Our readers are obsessed with flying, and are influential figures. 52% fly at least every week, 20% are instructors or coaches, and 75% fly cross-country or competitions.
High disposable income: They spend on average €1,587 a year on travel, and €1,401 a year on equipment. This represents a total spend in excess of € 50 million a year on flying by Cross Country readers.
Keen on kit: Cross Country readers fly sport gliders, and buy a new wing every 2 to 3 years and a new flying suit, harness, vario or other instrument every 1 or 2 years.
Internet savvy: Most readers are aged 30-45, and use the internet very frequently – with 43% spending an hour a day online.
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